Bud Light

A SELTZER To FALL IN LOVE WITH

BRANDING / PACKAGING / ILLUSTRATION

Beanies, pumpkin spice, and flannel are a part of anyone’s fall starter pack. Following the success of Bud Light Seltzer Out of Office, the Vivaldi team and I created another LTO for fall of 2021. This variety pack embraces the seasonal pumpkin spice fervor and all things ‘basic’, giving everyone a chance to enjoy seasonal fall flavors in the seltzer they know and love, and yes even the cans are dressed for the occasion.

2021

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