BRINGING NIGHTLIFE BACK TO MEATPACKING DISTRICT

Once a thriving neighborhood, New York City’s historical Meatpacking District has been relegated to a tourist trap with crowds simply passing by to see the High Line. Bomba aims to bring local night life back to the neighborhood, offering adventurous craft cocktails, late-night guilty pleasures, live DJ performances, and an fun care-free attitude. Bomba represents a revitalization of the historic district, offering a high-quality yet unpretentious experience.

I worked with the Bomba team as the creative lead, designing the visual identity and branding, and collaborating with the construction team to design the interiors and signage. The visual system carries an elevated but lighthearted attitude, led by the iconic Bomba sign.